Eric Ranks, the CEO of 22 Salute™ Spirits & Coffee 'With a Purpose'™, recently shared details about his health struggles that led him to create a Double Gold and four-time award-winning vodka brand. Ranks suffered from leukemia before the age of six and struggled with depression and suicidal thoughts throughout his life. In 2015, he was diagnosed with an autoimmune disease and with the help of a ketogenic diet, he was able to stabilize his condition. Ranks' health struggles led him to create 22 Salute Vodka ‘With A Purpose’™, a vodka brand dedicated to reducing veteran and first responder suicides by raising awareness and funds for mental health programs and resources.
Ranks' efforts to support veterans and first responders facing mental health challenges led him to start a non-profit organization, The Veterans Connection™, which is committed to providing essential resources for mental health, PTSD, and suicide prevention to every veteran who has served the country. Through a comprehensive four-phase approach, TVC works to improve the quality of life for veterans.
22 Salute™ Spirits & Coffee 'With a Purpose'™ is an award-winning socially conscious enterprise committed to reducing veteran and first responder suicides. Through the sale of their multiple award-winning products and strategic partnerships, they raise awareness and funds to support vital mental health programs and resources for those who have dedicated their lives to serving the country.
Eric Ranks' story is truly inspiring, and his commitment to helping others is truly remarkable. His book, "
Boundless Success with Eric Ranks", is a must-read for anyone looking to learn more about his journey and his ongoing efforts to make a profound difference in the lives of veterans and first responders nationwide.
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